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About 80% of people who have cell phones leave Bluetooth on their phone. Of that 80%, nearly 90% (or 72% of our overall population) leaves it in visible/discoverable mode. Meaning 72:100 people are open to receiving a message on their phone from you. And how many people DON'T pick up their phone immediately when they hear the message tone? How can you capitalize on this?
You need a few things:
Posted on 6:44 AM by Regenewire and filed under
advertising,
affiliate marketing
As it turns out, Bluetooth is a goldmine just waiting to happen.
About 80% of people who have cell phones leave Bluetooth on their phone. Of that 80%, nearly 90% (or 72% of our overall population) leaves it in visible/discoverable mode. Meaning 72:100 people are open to receiving a message on their phone from you. And how many people DON'T pick up their phone immediately when they hear the message tone? How can you capitalize on this?
You need a few things:
- A laptop
- A Class2 Bluetooth dongle that's good for a LONG range. No, the built in Bluetooth on your computer won't do. It's Class1, so horrible range, and horrible bandwidth... I recommend something from Linksys or SkyMaster. Good compromise between price and quality.
- Some Bluetooth mass pushing software like Blue Market Pro
- A few hours in which you can hang out in a busy place like a mall or an airport... You can still work on other things, or just hang out, while you've got this going, so it's multi-tasking really. Twice the work for half the time.
Play around with the software and get it working to a level you're happy with. Make a small text file with a link in there. If their phones support browsing, the URL should hyperlink. If people are a bit more well to do in your location of choice, perhaps a an animated GIF or SWF with an embedded link.
Then head over to your location of choice. I go to malls, because if the layout has been well thought out, you can target your audience to match the campaigns you run. i.e. You're doing Credit Card CPAs, go to the financial section of the mall... Fashion or Fitness, go to the clothing area... Crappy eBooks, go to Borders... you get the point. Anyway, considering how many thousands of people filter through a mall in the space of 3-4 hours, you should get a few hits out of this.
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